Bristol, United Kingdom – 4 June 2026 – Global new energy vehicle leader BYD, together with its long-term retail partner Harmony Auto, hosted a customer experience and test drive event at BYD Bristol North, marking a further expansion of the brand’s presence in the Bristol region.
As Harmony Auto’s second BYD showroom in Bristol, BYD Bristol North works alongside the existing Bristol South location to create a comprehensive sales and service network covering both sides of the city. The dual-site strategy further enhances customer access to vehicle demonstrations, test drives and aftersales support, while contributing to the continuedgrowth of new energy vehicle adoption across South West England.
This regional expansion aligns closely with Harmony Auto’s wider UK network development strategy, complementing its established locations in Canary Wharf, Mayfair, Lakeside, Warwick and Bristol South. As a retailer focused on intelligent new energy mobility, Harmony Auto remains committed to working alongside BYD to make zero-emission drivingmore accessible and to promote a more sustainable future for motorists across the UK.
The event attracted more than 100 guests, including local consumers, media representatives and automotive enthusiasts. Test drive demand remained strong throughout the day, with more than 50 in-depth vehicle demonstrations completed across the BYD range.
Through real-world driving experiences and hands-on product demonstrations, visitors were able to explore BYD’s latest developments in electrification, intelligent vehicle technologyand driver-focused innovation. Positive customer feedback and strong participation levels further highlighted the growing interest in new energy vehicles among UK consumers.
Commenting on the event, Benny Li, Head of Marketing at BYD UK, said: “The launch of BYD Bristol North will enable us to better serve the growing demand for new energy vehicles in the region. We remain highly confident in the future potential of the Bristol market and look forward to introducing even more customers to the benefits of electric and hybrid mobility.”
Martyn Webb, Chief Business Controller of Harmony Auto UK, added: “BYD has become the world’s largest manufacturer of new energy vehicles through a unique commitment to innovation and technological development. Its growth has been remarkable and represents a success story worth celebrating. By combining our established Bristol Southoperation with this new Bristol North facility, we have created a highly ef ective retail network that will serve as a benchmark for customer service and EV education across the South West.”
During the event, Bristol Manager of Harmony Auto UK, Sing Cheung shared an overview of Bristol North’s services, future plans and current model lineup. He highlighted the showroom’s commitment to delivering exceptional customer service and ensuring a seamless ownership experience from initial enquiry through to vehicle handover and aftersales support.
Across BYD Bristol South and North, customers can explore BYD’s full range of battery electric and plug-in hybrid vehicles. The electric vehicle lineup includes BYD Dolphin, Dolphin Surf, ATTO 2, ATTO 3 EVO, SEAL and SEALION 7, while the plug-in hybrid range includes BYD SEAL 6 DM-i, SEAL 6 DM-i Touring, SEALION 5 DM-i and SEALU
DM-i. Customers will also be among the first to experience the upcoming BYD ATTO2 DM i, which is scheduled to arrive in the showroom next week.
Among the most popular vehicles at the event were the BYD SEAL U DM-i and BYDDolphin Surf, both of which attracted significant interest from attendees.
Following an extended test drive, customer Mr Taylor commented:
“The level of refinement, premium interior design, impressive driving range and exceptionallysmooth driving experience completely exceeded my expectations of a family vehicle.”
Meanwhile, the BYD Dolphin Surf proved particularly popular thanks to its competitive finance offers, practicality and compact design. After experiencing the vehicle and reviewingavailable finance packages, Mrs Abby commented:
“The BYD Dolphin Surf’s agility and attractive pricing make it a perfect fit for my daily urbandriving needs.”
BYD Bristol North combines vehicle sales, test drive facilities and aftersales support under one roof, providing customers with a comprehensive new energy vehicle ownership experience. Through expert guidance and hands-on demonstrations, visitors can gain a deeper understanding of BYD’s latest developments in vehicle technology, intelligent features andelectrified mobility solutions.
The opening of BYD Bristol North represents another important milestone in the growing partnership between BYD and Harmony Auto. As additional locations continue to be established and customer demand grows, the partnership continues to strengthen BYD’s position within the UK market and support the increasing adoption of new energy vehicles nationwide.
As one of BYD’s key retail partners in the UK, Harmony Auto remains committed to expanding its sales and service network, bringing innovative and sustainable mobility solutions to more customers across the country.
Looking ahead, BYD and Harmony Auto will continue working together to deliver innovativeproducts, advanced technology and outstanding customer service, supporting the continuedgrowth of new energy vehicle adoption across the UK.
About BYD
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30industrial parks in China, the United States, Canada, Japan, Thailand, Brazil, Hungary, Uzbekistan, and India. From energy generation and storage to its applications, BYDis dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 90 countries and regions. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world.
About BYD Europe
BYD Europe is headquartered in the Netherlands and is the first overseas branch of the BYDGroup, with a commitment to deliver safe and efficient sustainable solutions in newenergyvehicles through world-leading technological innovations.
For more information, please visit www.byd.com.
About Harmony Auto
China Harmony Auto Holding Limited (03836.HK) is a leading comprehensive automobile dealership group in China, listed on the Main Board of Hong Kong since 2013. The companyspecializes in the sale of luxury and ultra-luxury vehicles and is expanding into the global ·market for intelligent new energy vehicle services. Harmony Auto is committed to providing customers with efficient, convenient, and high-quality travel experiences that promote harmony between people and vehicles.
In 2023, Harmony Auto entered into a strategic partnership with BYD, a global leader in intelligent new energy vehicles. Currently, Harmony Auto successfully operates several new energy vehicle sales and service outlets in Hong Kong, Southeast Asia, Australia, Japan, and other Asia-Pacific regions and countries. The company is also expanding its presence in European countries such as the UK and France. Harmony Auto plans to further expand its market reach to more regions and countries, providing intelligent and green travel services locally, and contributing to global energy conservation, emission reduction, and sustainable green development.
Contact: Book a BYD Test Drive | BYD UK